Case Study: Cozy Earth
How Hyperblack Scaled Ecommerce Photography Across More Than 1,000 Cozy Earth SKUs
Cozy Earth partnered with Hyperblack Studios to update its ecommerce imagery for a rebrand spanning several product categories and more than 1,000 SKUs and 4,000+ assets. Hyperblack created a repeatable photography system designed to maintain consistency across their catalog and future launches.
ABOUT COZY EARTH
Founded in 2010, Cozy Earth offers premium bedding, bath and apparel products, including products made from viscose derived from bamboo. The brand is known for soft, temperature-regulating materials and an elevated approach to everyday comfort.
THE CHALLENGE
To support its rebrand and reach a broader customer base, Cozy Earth needed a studio partner that could manage a high-volume catalog reshoot across several product categories while providing ongoing content for new launches. The production requirements included:
Translating Cozy Earth's updated brand direction into clear standards for ecommerce photography
Reshooting more than 1,000 SKUs efficiently and consistently across apparel, accessories, home and bath
Providing ongoing on-model and off-figure photography that maintained the same visual standards across new product launches
THE SOLUTION:
Hyperblack worked with Cozy Earth's product and design team to turn the updated brand direction into a repeatable ecommerce photography system. The work included:
Developing a photography style guide for apparel, accessories, home and bath, covering on-model and flat-lay photography as well as lighting, styling, posing and overall visual direction
Completing the catalog reshoot across more than 1,000 SKUs and 4,000+ assets and applying the updated aesthetic consistently across product categories
Providing ongoing on-model, flat-lay and campaign photography, along with video production, to support new products and coordinated marketing content
THE OUTCOME:
Hyperblack completed the catalog reshoot and established a consistent, repeatable visual standard across Cozy Earth's ecommerce and marketing content. The ongoing partnership extended the same direction to new product launches, campaign photography and video production, establishing on-brand visual consistency and strengthening customer loyalty.
"I have found Hyperblack Studios to be incredibly professional, easy to work with, collaborative and generally just great people to work and be around. Their professional approach to not only the end results but also the coordinating and processing of the many moving parts during a photoshoot is very high caliber."
- Christian Darby, VP Product & Design, Cozy Earth -
Need to reshoot or scale content across a large product catalog? Talk to Hyperblack about high-volume ecommerce photography.
